WHO WE RIDE WITH IN EVERY SEASON

Howdy!

I'm Sabrina Hand, founder and creative director behind Hand & Spur.

And yes, the name is very much personal. Hand is my last name, and Spur? That's a sweet nod to my mom's maiden name, Spurling.

I traded McKinsey & Company boardrooms for the mountains of Jackson Hole, Wyoming, and I haven't looked back since.

I work with western and lifestyle brands as a strategist, creative director, and content creator — helping them find their voice, tell better stories, and build marketing that actually moves the needle.

  • "One of Sabrina's many gifts is her ability to market to tailored audiences. She is the type of person that always asks 'why' and uses that insight to enhance the overall strategy."

    —Heather Smith, Owner of Poppy

  • "Her strategic approach to social media and strong eye for branding elevated our online presence. We highly recommend her to anyone looking to strengthen their digital footprint."

    —Nikki & Jessica Gill, Owners of Jackson Drug

  • "Sabrina is a huge asset to any team that needs someone to lead their marketing. She has an incredible ability to capture a brand's voice with minimal direction."

    —Tana Hoffman, ILLA Founder

  • "Working with Sabrina has been an absolute game-changer for Cowboy Coffee. She has helped elevate our brand while staying true to who we are."

    —Peter Macllwaine, Co-Owner of Cowboy Coffee

  • "Sabrina brought intentional marketing and brand clarity to Nora's. She is incredibly organized and truly a pleasure to work with."

    - Delaney McGinnis, General Manager of Nora’s