OUR STORY
Hand & Spur was born from place, purpose, and a long-held dream.
When I moved to Jackson Hole, I came looking for community and quickly saw a need. Many local businesses doing meaningful work lacked the strategic marketing support needed to grow with intention. I’m Sabrina Hand, and that realization became the foundation for what would eventually become Hand & Spur.
After years in brand management and consulting at McKinsey & Company, I felt called to bring thoughtful, strategy-first marketing back to the community I now call home. I wanted to help brands slow down, find clarity, and build marketing that actually moves them forward.
Hand & Spur began quietly under a different name, supporting local brands through consulting that naturally evolved into long-term partnerships. Without a website or announcements, the work grew organically, driven by trust, results, and shared values. Over time, those relationships expanded into ongoing retainer engagements.
Today, Hand & Spur is a female-founded and led firm based in Jackson Hole, Wyoming. We work closely with our clients to define direction, sharpen positioning, and create marketing rooted in purpose, not trends.
This firm is the realization of a dream I’ve held since my first marketing class at 14 years old. I feel deeply grateful to serve the businesses and community that make Jackson what it is.
Our Team
Sabrina Hand
founder & creative director
Hi, I’m Sabrina 👋
My career began in Brand Management, where I led $100M+ product launches and national retail partnerships for household names like Duracell, Coleman, and Contigo. I later joined McKinsey & Company, advising global marketing leaders and C-suite executives on growth strategy, brand positioning, and revenue acceleration. That experience shaped how I see marketing: not as decoration, but as a powerful business lever.
Today, my work sits at the intersection of strategy, creativity, and business growth. I am known for helping brands clarify who they are, tell better stories, and build loyal followings through campaigns, content, and real-world experiences. I bring a sharp strategic lens, a creative eye, and a deep respect for what makes a brand feel alive.
When I’m not at client events or out in the community capturing content, you’ll find me spending as much time outside as possible with my golden retriever pup, Maverick. I love long hikes, creek dips, and reading far too many non-fiction books. I am always trying something new, whether that is summiting the Grand Teton or learning how to fly fish, figure skate, or play tennis. Curiosity fuels my life and my work, and I bring that same sense of play, presence, and possibility into everything I build. 🤎